Peet Sneekes

(Innovation) strategies are mostly written as outcome based, rather than effect, and direction. This is rather restrictive. That’s why I write them to improve the change to make impact, learn iteratively: Also: strategies for specific topics should not be ‘yes’, or ‘no’, but with HOW and WHY. Strategy is Yoda vs. Sinek, or more exact:…

Quick prediction. AI as we know it is done. Done as in: cooked, not finished. The next step, and my prediction is: to progress the impact of AI and business optimization, we cannot just stick and thrust AI onto existing platforms and data. We need to retrofit our current systems and data sharing to be…

Communicating effectively as a designer is not magic. It is however an important craft to convince people, sell your work and collaborate effectively. I help UX designers and other professionals to hone their capabilities to use storytelling in their day to day work. (Smoking jacket not included) My trainings vary to fit your needs and…

Canva has made their freshly acquired creative suite Affinity free forever! This bold move baffles everybody in the creative industry. Most creatives are in disbelieve: What do you mean FREE, how? Others draw parallels to Blackmagic Design’s business model around their video editing suite Resolve. Resolve is their ‘loss leader’ product to win over professionals…

Hey Brain Cox, I love your voice and love to hear how you tell a story on how amazing and intricate science is. Could you tell me a story for me to fall asleep to? That’s the premise of this Youtube channel, only it’s not fulfilled by professor Brain Cox, but by a dude with…

The true powers of a digital government to me are that it can learn fast, has access to the means to do so and its distance to your run of the mill people COULD be as close as a literal click. Unfortunately most governments are not using their super powers. In this article we’ll touch…

Designers should work on and care for Lexical Gaps! In a round about way I found my core fascination: let’s understand our world beyond the problems we encounter. It’s a movement that broadens the horizon of designers and thinkers alike from ‘problem solver’ to ‘everything improver’. Lexical gaps are things in our lives that are…

AI as we know them right now, seems like they are smart, lovely, sociable and even empathic. They are not. They only use nice words to statistical rules. So, if AI is ‘faking it’, or ‘pretending’, ‘lying through their proverbial teeth, or ‘performing’, what does this do to us? Can we be fooled and does…

Most people look at innovation as a means to reach the next s-curve, or the next stable product- and service lines. These innovative products might result in new business models, new products and new organizational structures to bridge the delta between the old to the new situation. This is however a rather quant and limited…

To truly understand your own work, it’s range and to answer the question what quality is, it’s valuable to regularly look beyond your own industry—and fashion is a brilliant place to start! One of the best sources for insightful content about fashion is Bliss Foster and his wife Daniella. 💃 As a strategist, I actively…

Just going with the memes, so relax. But seriously, what just happened here? A love song to a city, interspliced with a bromance and teenage rap about bigger things and unimaginable things? As an amateur media therapist I could not believe this awkward game of “Tell me you’re generated by AI, without saying it”. 😅…

Vibe coding, vibe designing and agentic coding has laid bare a new field of design: vibe agent assisted market testing. The alcoholic version would be: what if you – as a layman- have a fridge filled with your best spirits, condiments and wines and you just start mixing and tasting without getting drunk with all…

Are you somebody that talks to your office software? “No I mean, select this, and leave everything else!” Well, it seems that the YOU KNOW WHAT I MEAN-factor is perhaps one of the neatest A.I. adjacent interface enrichments we’ve come across.Take this wonderful architectural interface by Studio Tim Fu created out of thin air, just…

I’m working on an article on the inherent messiness of our lives and how sameness and uniformity in our society is celebrated to our collective and individual decrement. It’s based on this wonderful conversation with Ron Kersic almost a year ago. The analogy we use is this: like the Wizard of Oz, we try to…

Your AI might be delusional and its probably done by hackers, confusion patterns and musicians? Your Agentic AI could make important descisions on data that was poisoned at the well and could break the reliability boundaries AI companies have set for them. What if I told you these poisoned models cannot be detected, until you…